Kim Anthony • July 14, 2026

Meet Troy A. Small: Marine Corps Vet and CEO Leading Copperwater Consulting

Troy A. Small, founder and President of Copperwater Consulting Inc., has built a remarkable career defined by service, leadership, and entrepreneurial spirit. Based in Southern California, Copperwater Consulting is a certified Service-Disabled Veteran-Owned Small Business (SDVOSB) and California Disabled Veteran Business Enterprise (DVBE), specializing in providing expert consulting services.


A Legacy of Military Service

Troy’s professional journey began in the U.S. Marine Corps, where he served as a Heavy Machine Gunner. He attended recruit training at Marine Corps Recruit Depot (MCRD) in San Diego, California, followed by Marine Combat Training and Machine Gunner School at Camp Pendleton. His first assignment stationed him in K-Bay, Hawaii, where he deployed to the Gulf War and participated in Operations Desert Shield and Desert Storm as a Heavy Machine Gunner Team Leader.

Following the war, military cutbacks forced Troy to transition into a new role. He chose Supply Administration, a decision that would profoundly shape his career. While stationed at Headquarters, Marine Security Guard Battalion in Quantico, Virginia, Troy discovered the Purchasing and Contracting (P&C) field. Drawn by the versatility and challenge of the role, he trained to become a P&C Specialist and later served at Headquarters and Service Battalion in Quantico.

Excelling in Leadership Roles

After his time in Quantico, Troy returned to MCRD San Diego as a Contracting Officer. He also served for three years as a Marine Corps Drill Instructor (DI), guiding six training cycles—three as a Green Belt, one as a Black Belt, and two as Series Chief Drill Instructor. During this time, he also held the position of Battalion Operations Chief, demonstrating his dedication to shaping the next generation of Marines.

Troy’s career continued at the Regional Contracting Office at Camp Pendleton, where he served for four years before joining I Marine Expeditionary Force (I MEF) in 2007. In 2008, he deployed to Camp Fallujah, Iraq, as the Contracting Chief/Senior Enlisted Advisor for Contracts, supporting Operation Iraqi Freedom. He retired from the Marine Corps in August 2009, concluding a distinguished military career.

Transition to Civilian Leadership

After retiring, Troy transitioned into civilian life, working as a defense contractor supporting the U.S. Navy in San Diego. He later became a Navy employee, serving as a GS-13 program manager for six years. Despite his success, Troy’s entrepreneurial aspirations persisted.

In January 2017, Troy founded Copperwater Consulting Inc., taking the first step toward his business ownership goals. A year later, he left his Navy position to dedicate himself fully to Copperwater. During this time, he also joined Skyway Acquisition as Vice President of Marketing and Sales, further broadening his expertise in consulting and business development.

A Commitment to Excellence

Troy’s journey from Marine Heavy Machine Gunner to entrepreneur exemplifies resilience, adaptability, and a steadfast commitment to excellence. Under his leadership, Copperwater Consulting continues to thrive, reflecting the values of integrity and service that define Troy’s career.

Semper Fidelis, Troy’s Marine Corps motto, encapsulates his dedication to lifelong loyalty and service. His story inspires others to pursue their passions and lead with purpose, no matter where their journeys begin.

For more information visit
copperwaterconsulting.com

By Kim Anthony • September 25, 2026
Beginning January 1, 2027, California sales and use tax will generally apply to prewritten software delivered electronically or accessed remotely, including many Software-as-a-Service subscriptions. CALIFORNIA — If your business sells software, provides access to an online platform or pays for software subscriptions, a tax change belongs on your 2027 planning list. Under Senate Bill 122 , signed into law June 29, 2026, California is expanding the sales and use tax definition of tangible personal property to include certain digital products and associated copyright or patent interests. That means retail sales of covered products in California—and covered products purchased from a retailer for storage, use or other consumption in California—may be taxable beginning January 1, 2027 . The change generally affects sellers of prewritten software, SaaS providers, businesses that license or provide remote access to prewritten software, and the customers who buy those products. What counts as a digital product? For this law, a digital product is prewritten computer software delivered on physical storage media, transferred electronically or accessed remotely. Prewritten software is software held for general or repeated sale or lease. It can qualify even if it was originally developed for a particular customer or for a company’s own use. A combination of two or more prewritten programs can also qualify. What is outside this definition? The law does not classify every digital purchase as a taxable digital product. The following are excluded from its digital product definition: Digital assets, such as cryptocurrency Digital audio works, such as music, spoken recordings and ringtones Digital audiovisual works, such as movies and videos with sound Digital books, or eBooks Digital infrastructure, such as cloud platforms customers use to create, deploy or run their own software applications Digital video game products Digital visual works, such as computer-generated artwork The law also provides exemptions for custom computer software , digital products representing a service other than SaaS, digital products transferred with reproduction and distribution rights, and digital products purchased solely for use outside California. Businesses should review the details of a transaction before treating it as excluded or exempt. A $5 million rule for certain large purchases In some transactions, responsibility for paying the tax can shift from the retailer to the purchaser. The rule concerns a retailer’s aggregate gross receipts from digital products sold to the same purchaser that are transferred electronically or accessed remotely. For 2027 , the threshold is more than $5 million in that calendar year . Beginning January 1, 2028 , the test looks at whether those receipts exceeded $5 million in the current or preceding calendar year. When the rule applies, the purchaser may need a Use Tax Direct Payment Permit and may have to report and pay the tax directly to the California Department of Tax and Fee Administration (CDTFA). Location matters for local taxes For digital products transferred electronically or accessed remotely, the place of sale for local and district tax reporting is generally the customer’s address. The place of use is where the person accessing the product is located. That distinction matters when a company’s billing address and its software users are in different places. CDTFA explains the rules in its Tax Guide for Retailers and Purchasers of Digital Products . What sellers need to do California digital product sellers that are not already registered with CDTFA may need to obtain a seller’s permit , file sales and use tax returns, and report and pay tax on taxable retail sales. Out-of-state sellers that are engaged in business in California under Revenue and Taxation Code section 6203 may need a Certificate of Registration—Use Tax . They would collect and report use tax on covered sales to California consumers and pay it to CDTFA. Registration is available through CDTFA Online Services . The UBJ takeaway: Software sellers can use the months before January 2027 to review their products, customer locations, invoicing and registration needs. Buyers can review their software agreements and ask vendors how the new tax will appear on invoices. For the definitions, exemptions and reporting rules, start with CDTFA’s digital products tax guide
By Kim Anthony • September 24, 2026
Beverly Kuykendall helps businesses navigate complex markets, build stronger partnerships and turn ambitious ideas into workable plans. Some business leaders see a procurement requirement and stop at the obstacle. Beverly Kuykendall asks what it would take to move forward. Over decades in federal acquisition and commercialization, Kuykendall has helped organizations work through the demands of government contracting while keeping their commercial goals in view. Her career has included executive roles as President of Government Business, Chief Strategy Officer and President. In each, she has worked at the point where strategy must become something a team can actually execute. Today, Kuykendall advises mission-driven organizations and manufacturers seeking new routes to growth. For companies pursuing domestic production, that may mean beginning with practical steps such as packaging, labeling, kitting, light assembly or fulfillment. These staged solutions can help a manufacturer establish domestic capacity and enter a market while building toward a larger goal. She also helps manufacturers develop reseller and distribution programs with clear standards for selecting partners, onboarding them and measuring performance. The aim is to grow revenue while protecting the relationships and reputation a business has worked hard to build. Kuykendall’s strength lies in making complicated systems understandable and actionable. She sees how procurement rules, supply chains and commercial partnerships fit together—and where an organization can make its next move with confidence. For entrepreneurs and business leaders trying to enter a demanding market, that perspective matters. A complex path can still be a path. Kuykendall’s work helps organizations find it, prepare for it and take the next step.
By Kim Anthony • September 24, 2026
Felecia Fisher-Shamu has built a women-owned furniture manufacturing business whose work reaches from Los Angeles hotels to destinations around the world. Before Felecia Fisher-Shamu’s work appeared in luxury hotels and major entertainment venues, she was building relationships with the people who knew those spaces best: hotel engineering and housekeeping teams in Santa Monica and Los Angeles. She listened, learned what the work demanded and built a business around delivering it well. Today, Fisher-Shamu is CEO and co-founder of Vitality Casegoods, Restorations, and Furniture Manufacturing, Inc. In a competitive industry where women business owners have had to establish their place, she has earned a reputation for custom furnishings, furniture design and restoration. She has done it with creative vision, perseverance and a team of skilled craftspeople. Vitality’s work has reached properties in the United States, Anguilla, Saudi Arabia and Canada. Fisher-Shamu has contributed to sustainable projects with Google and ARIA in Las Vegas, as well as furnishings for major hotels and entertainment spaces. Her team’s work has also supported events associated with the NAACP Image Awards, the Daytime Emmys and Oscar celebrations, including a VIP gala honoring Black Panther costume designer Ruth E. Carter. Her passion for restoration gives the business another dimension. Vitality helped restore antiques from Paris for Lumière at the refurbished Fairmont Century Plaza in Los Angeles. Earlier in her career, Fisher-Shamu restored antiques for the Four Seasons Hotel Beverly Hills. She values the artistry in preserving a piece’s character as much as the skill required to create something new. Even during the pandemic, when the hospitality industry faced extraordinary disruption, Vitality continued to win work. Projects included SoFi Stadium’s Owners Club, Loews St. Louis Live! hotel and Circa Resort & Casino in Las Vegas. Fisher-Shamu’s story celebrates what a woman-owned business can build through talent, trusted relationships and the determination to keep going. Her furnishings may be found in celebrated spaces, but the deeper achievement is the enterprise she and her team have crafted along the way.
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